Common Website Mistakes

In this section:
Web Design Services
Samples
Website Design Tips

Below are a list of common problems with websites. This is often also why the conversion rates can be throttled, which we try to overcome for more successful AdWords Management.

Me, me, me!

Businesses are often keen to prove themselves, so spend too much time talking about themselves and not enough time focussing on their customers needs. Visitors to a website might not be interested in just reading about your achievements and history etc, they want to know what you can do for them.

Too much flash, not enough content

Clever flashy gimmicks may be fun, but at the end of the day they often cause a high bounce-rate (people clicking away) because they’re distracting. People want information – as efficiently as possible.

Not credible enough

There’s really no excuse for an amateur looking site these days – unless its just a hobby site thats for a small group of people. Finding bugs, broken links, poor navigation, or inconsistencies in the design of sites is frustrating for potential customers – and will certainly lose business.

Imitating the competition

Its natural to want to ‘look good’ to the competition, as if they are going to be ‘checking you out’. But really, its not the competition you should be impressing – its your customers. It might be that the competition are all doing the same thing – so you could use a fresh approach to stand out.

Poor copywriting

Copywriting is an artform – and massively underestimated by the majority of business owners. Writing persuasive, compelling sales copy that ticks all the boxes from a commercial point of view is something that some businesses invest £thousands in to get right.