Website Design Tips

Web Design Services
Samples
Website Common Mistakes

As a website designer, its important that I take into account your wants and needs within the wider context of your business. Fortunately for you, I’m also a Qualified Google AdWords Professional so can advise on your online marketing alongside building your site. Once again… the best of both worlds!

The success of your site depends on many variables. Below are some important areas to think about.

Getting Traffic

Search engines use complex processes to decide where your site should rank for any given keyword or key phrase. Frequently, this is something people only start thinking about after the website is built! If necessary, I can discuss with you your chances of getting listed on search engines, based on real-world supply and demand figures for your business area. This could then feed back into the development of the site.

Stand Above the Competition

If you’re being undermined by cheaper prices on other sites for the same product or service, then you’re in trouble. In the nervous economy, shoppers are comparison shopping more than ever. Its time to diversify, or explore unique selling points which your customers will find irresistable. I can help you come up with a unique selling point to lift your site.

Your Content

Your content should not be boring – but readable, compelling, and encouraging action. Customers should be able to easily navigate to find what they are looking for – something I always achieve when building sites.

The Customer Process

Is it clear what a customer should do next? Some customers won’t like using the phone, so its essential to have other means of easily contacting you. If they do phone, is the person who answers the phone going to sound credible, professional, and friendly? Its amazing how many people answer the phone in shockingly unprofessional ways! I had a client with a great site, lots of great enquiries, but very poor conversions because his telephone manner was so awful! Poor receptionists are also common – each step in the customer chain is going to lose you customers, so it must be as water-tight as possible. I can offer advice in this area.

Your Personal Mindset and Attitudes

A positive mindset is essential for recognising and using opportunities, and attracting good ideas. Are you watching your customers or watching the pennies? Its very difficult working for people who are overly cautious about spending – saving money is no way to make money! It’s essential to have confidence in your business – and being that you are interested in a new site, you’re already there!